Danny Scheible is the crazy art-genius behind Tapigami.
Tre Borden is Tapigami’s creative, entrepreneurial, but far-less artistic business manager.
Their unlikely but dynamic partnership has been decades in the making.
A little history:
Tre Borden and Danny Scheible met 21 years ago as 2nd graders at Phoebe Hearst Elementary. On the surface, they couldn’t be more different.
As they progressed through elementary school and into middle school Danny kept getting taller and Tre mostly didn’t. Danny passed the time by playing “Magic the Gathering” (something he continues to this day, believe it or not), while Tre played bassoon in the orchestra. Though clearly dorks, they went through 7th and 8th grades pretty unscathed given that middle school is widely considered to be the worst (the polarizing and awkward nature of high-school notwithstanding).
Danny and Tre separated for the first time in high-school when they attended rival catholic schools. Tre went to the all-male Jesuit, and Danny attended the ironically co-ed “Christian Brothers.” They would see each other occasionally during Mathlete competitions, and somewhat less frequently at football games between the two schools, appropriately deemed “Holy Bowls.” Yeesh.
For Mr. Scheible, college was the experience that made him want to be an artist. In high school he took all of the art classes that were offered and excelled, but it wasn’t until his education at UC Santa Cruz that he realized it was possible to turn creative energy into an actual career! Danny began to innovate a new art form as a way to define his aesthetic and
bring together his passion for making art accessible, socially interactive, and reasonable to produce for a college student ballin’ on a budget! He graduated near the top of his class with a degree in Fine Art and Performance Art, with the goal of using art as a way to change the world…and maybe get a few dates too.
For college, Tre went back east to Yale where he focused on student government, community service and acquiring his degree in East Asian Studies. There may have been a focus on partying as well…full disclosure.
After graduation, Tre moved to New York and started a company with a friend from his summers in China that enabled college students to order custom suits from tailors in Shanghai. He also bartended, interned at Oscar de la Renta and Diesel, and was a party reporter for New York Magazine. After launching and running the business for a year, getting his entrepreneurial feet wet, and living/barely-surviving early-20s life in pre-recession NYC, Tre moved back to California to attend the UC Davis MBA program. Post graduation, despite the downturn, Tre soon found work with a local utility company (as a manager and not a pole-worker unfortunately), but quickly realized that his passion lay in much more entrepreneurial endeavors. He left the position unsure where he was headed, but confident that he would find an opportunity to utilize his now-credentialed business acumen in an innovative and creative pursuit.
After Santa Cruz Danny moved back to Sacramento, determined to share all that he learned with his hometown and make it a better place, while making a living full-time as an artist. 10,000+ hours and almost 7 years later Danny had definitely made an impact and gained a cult following as one of the region’s artists to watch, leaving trails of tape-art wherever he went…literally. Encouraged by his favorable reception, and confident in the process he had developed, he decided it was time to find a partner. He knew that it couldn’t be just anyone. It had to be someone who shared his passion for creativity, someone he knew well that he could trust, whose skills and disposition would mesh with his own (no small feat, he recognized), and would embrace his ambition to grow his art form into a global force.
And so as luck or providence would have it, after years apart two old friends were reunited in their hometown at the perfect time to combine their complementary talents. After approaching Tre with the proposition to join forces it was only days until they decided that this was just crazy enough to work!
With Danny’s unending creative energy and artistic talent, and Tre’s eye for business opportunities and entrepreneurial drive, a new company and partnership was born!
Welcome to Tapigami!